This is Watson "The Real Situation" Dawson, and he will wear whatever he pleases, thank you very much.
So Abercrombie & Fitch, the store that stuns you into an olfactory stupor wherever you are in the mall by requiring their employees mop the floors with a bucket of their undiluted cologne, has requested that The Situation from MTV's Jersey Shore stop wearing their clothing as it misrepresents their brand. Basically, they think he's tacky.
This is exquisite in so many ways. According to A&F's "Brand Senses" department (seriously, I could not make that up) "this association is contrary to the aspirational nature of our brand."
Quite interesting from a company which produces shorts SO SHORT that when my daughters tried them on I had to assume an assault was underway. Seriously, when I have to ask "don't those HURT?," the shorts are too short. They also produce an entire line of clothing called "Perfect Butt." And padded bikini tops for seven-year-olds.
Hey A&F - my kids are right in your target demographic, but I'm wondering ... could you pay them to NOT wear your clothing?
