Showing posts with label Amy Mac Book Club. Show all posts
Showing posts with label Amy Mac Book Club. Show all posts

The Last of the Winter Weekends

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Say what you will about winter (and I snarl many a contemptuous remark about the chilly days spanning from January to March-ish), but it does perform sunsets with flourish, tantalizing us to see so much more of its glorious colors with its trees standing strong but bare, a game of peek-a-boo with nature. Winter ... you naughty minx.

This weekend I'm:

~reading this book.
~planning for spring.
~cooking this, though I think I'll grill chicken breasts in lieu of what they've got going on here.
~procrastinating this.
~watching this on this (which we love, by the way. Love, love, and fight over it enough we may get another.)
~contemplating this. Join me, Southerners and non-Southerners alike ...

How about you? Anything fantastic for one of these last (please) winter weekends?

XO-


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When No One's Watching


Have you seen this Duracell commercial about Derrick Coleman, a fullback with the Seattle Seahawks? He's the first legally deaf player to be part of an NFL offense. Watch the commercial (this may be one of the finest advertisements I've ever seen -- well worth the watch) and you'll discover ultimately it's about perseverance. One of the best lines: "They told me it was over. But I've been deaf since I was three. So I didn't listen."

But the part that tugs my heartstrings is when he says "I was picked on, and picked last."

Doesn't that just make you want to go back in time and give a very stern talking-to to every child (and adult) who allowed their impatience, ignorance and fear to eclipse kindness, inclusion and love? (A category which, though I can't remember any specific incidents, I'm sure I squarely belong.) Since that sort of time-travel isn't possible (to my knowledge -- please advise if you've discovered otherwise), we will have to make do by teaching our children to look for people who stand out for not quite fitting in and make their day a little better.

This is a particularly tall order when you're in middle school, which I think we can all agree is the most ruthless time in one's academic career (if not life), when you're all braces and acne and social awkwardness and mood swings and hormones and whatnot. (On second thought, if you do know if time travel is possible, keep it to yourself. I'd hate to catch the wrong time-continuum train and wind up in 7th grade again.)

This is why when a teacher recognized my daughter for "going out of her way to be kind to a student who doesn't see a lot of kindness from others" I was happy for her. When I discovered this act was done when she had no idea anyone was watching, I was thrilled she'd already discovered one of the great secrets of life: being kind to others without expectation of recognition is balm for the soul.

Now before you get all "geez Amy Mac is so braggy about her kids," please allow me to assure you I have caught many an unkindness in progress and am certain there are many more that have been conducted under my finely tuned radar. Just yesterday I busted up a swiftly escalating verbal altercation over a missing pair of Uggs (I kid you not), where everything from stewardship of possessions to overall fashion sense was called (loudly) into question in a 10-second span of time. Kind it was not.

Here's the thing: we can teach our children acts that are kind. We can model for them what kindness looks like by being kind ourselves. We can correct them when they are unkind, give suggestions at times they can step in and be kind to another, and catch them when they are being kind and reward them richly with words of encouragement ... but we cannot enforce kindness when we aren't watching. That's all them, and it can't necessarily be taught.  Because in the end, the feeling you get when you have been kind is its own reward, and the feeling you get when you have been unkind is its own just punishment -- and each person has to figure that out for themselves.

Ultimately, the goal is to teach our children empathy for others, and that being observant and acting in situations where they can be kind is a fine habit to cultivate. That they can change someone's day with something as simple as a smile. That they can change someone's life with something as simple as a ride on a day when the bus pulls away without you.

That was the case when A.J. McCarron offered a ride to A.J. Starr, an Alabama football fan and student with cerebral palsy. If you've not watched the video, please do so right this instant, then show it to your kids when they get home from school. Say what you will about McCarron, about Alabama football (and I have said many an unkind thing about Alabama football), and about the ill-advised decision to bring Lane Kiffen back into the SEC Family (Kiffen strains my ability to be kind into very thin shreds) ... but McCarron was kind without expectation of recognition. He could have been done when they reached their destination, but he wasn't. McCarron knew deep down inside that at the end of the day, kindness toward someone who could really use some feels better than throwing the best winning touchdown of your life.

His act of kindness could almost make me pull for Alabama. Well, not quite. But I'll root for him in the NFL draft, and I'll definitely be rooting for Coleman and the Seahawks against the 49ers this weekend. I'll probably even buy some Duracell batteries next time I'm at the store.

Seems like the kind thing to do.

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PS -- I think every child and adult should read the book Wonder by R.J. Palacio about a little boy with a facial deformity, and how friendship and kindness -- his and theirs -- make all the difference in his world. It's a shot of empathy we could all use.

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What's Happening in Atlanta This Weekend

What are y'all up to this weekend? Here's my (slightly ambitious) plan:

I noticed during my holiday travels how easy (and pleasant) it was to neaten the bathroom. This was (spoiler alert!) because I only travel with the necessities versus the arsenal of cosmetics, first aid implements, lotions and potions that I store in my bathroom at home. I know, seems rather intuitive. Anywho, I'm spending a little time sorting this weekend, so here's what the bath will look like after:

I'm pretty sure. This may be ambitious, too. Let a girl dream.

Since it will be 72 degrees in Atlanta tomorrow (on Jan. 12. What the?? Not complaining!) I might drag some of my people on a little hike. One of my favorite outdoor family activities in Atlanta is to visit the Falls at Roswell Mill. Here's a picture of my nephew from our last hike. I was forced to crop out a "danger" sign. Boys. If it isn't scary, it isn't fun.
Falls at Roswell Mill

I'm only on chapter 5 in this book, and already I love it. Looking forward to curling up with The Fault in our Stars this weekend.

Generally I'd avoid "children" and "cancer" for leisurely weekend reading, but I'm hearing nothing but good things about this book. I'll keep you posted.

I may drag my husband to see Silver Linings Playbook. I've already seen it, and must see it again. Bradley Cooper & Jennifer Lawrence will restore your faith in non-British actors. They are phenomenal, and both better win Oscars or I'll feel sad and will refuse to watch the Academy Awards again until 2014.
silver linings playbook

On Sunday we're celebrating my sister's birthday at our house. I'm thinking about this Chicken with Southwestern Salsa for lunch. This is a healthier choice (than, say, steak and biscuits and gravy) to balance out the distressing caloric intake of birthday cake.

Since I'm a little weary from typing this, I may have to scale back. Or procrastinate. Both viable options.

What are you up to this weekend?

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Best Books of 2012 ... So Far

books 2012Since my last post, I've had a few folks ask for a few of my favorites reads for 2012 ... so here goes, in no particular order: (I've included a link to Amazon, where you can also find the book description if you're interested!)

The Unlikely Pilgrimage of Harold Fry: A Novel by Rachel Joyce

Mudbound by Hillary Jordan

Jack 1939 by Francine Mathews

Wicked Autumn: A Mystery (Max Tudor) by G.M. Malliet

Gone Girl: A Novel by Gillian Flynn (read my review of this book here)

Defending Jacob: A Novel by William Landay

Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand

I've Got Your Number: A Novel by Sophie Kinsella

Catherine the Great: Portrait of a Woman by Robert K. Massie

Steve Jobs by Walter Isaacson

Some of these may have been published before 2012, but I just read them this year, so NEW TO ME!

On my to-read list:

The Casual Vacancy by J.K. Rowling

The School of Essential Ingredients by Erica Bauermeister

Bring Up the Bodies by Hilary Mantel

Sutton by J.R. Moehringer

The End of Your Life Book Club by Will Schwalbe

Tell me: What are your favorite books (so far) of 2012? What's on your to-read list?
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Disclosure: Some of the links in the post above are affiliate links. So, if you click on the link and purchase the item, I will receive a miniscule affiliate commission. I only review things I have personally used and loved, and think you'll love too.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Choose a Book Club Book in 4 Steps

A few weeks back, a dear friend asked me for book club book recommendations. She’s not an avid reader, and she was feeling a little pressure … how to pick a book that would engage a group of women with diverse interests? How to choose a read that would entertain yet not offend? How to keep the masses from hurling a boring book at her while dining on brown-sugar-covered brie and white wine?

Whether you need a book to read for your book club or are just looking for your next page-turner, here are 4 tips for choosing a book club book:

                                                  Understand your audience. 
What appeals to a 27-year-old new mother won’t necessarily appeal to a 55-year-old businesswoman. Eliminate any books that appeal only to a very narrow audience (gory horror books: not so much) and find a book with a likable protagonist, a brisk plot and the element of constant surprise. Those books where you just HAVE TO KNOW what happens are the sure-fire winners. 
      Determine reading preferences. 
    Does your book club like intellectual reads, or do they prefer a frothy distraction? Fiction or non-fiction? Does the group like a little controversy with their read, or is the book really just an excuse to socialize?
         Be on the lookout for great books. 
      Watch for book reviews in your local newspaper, magazines and websites you frequent. I usually check the New York Times Bestseller list, USA Today, the Atlanta Journal-Constitution, and People magazine (no judging.) Then I take a snapshot of the review and store it in Evernote for easy reference.
        Check Goodreads (find me there at amymacpr) and Amazon reviews. 
      Don’t trust a couple of five-star reviews. Read those middle-of-the-road reviews. Those folks will tell you what they liked, what they didn’t, and why. Then you can decide for yourself if it’s a book you’ll enjoy.

Tell me … what’s the last book you just couldn’t put down? Why did you like it so much?

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PS — My friend chose the book “Mudbound” for her book club. If you haven’t read it, I recommend you pick up a copy! Great book.

Photo Source: ilikeiwishiheart.com via The on Pinterest


Summer Must-Read: Gone Girl

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Looking for a great read to captivate you as you lounge by the pool this summer? Grab a copy of Gone Girl by Gillian Flynn.

An excerpt of my review:

I finished this book within 24 hours of picking it up. For the first half of the book I was busy trying to figure out Amy's disappearance. I was about 85 percent of the way there, but the last 15 percent made me say "shut uuuuupppppp" out loud, after gasping loud enough for my husband to think someone had just announced something scandalous on Facebook.


Read the rest of the review on my Goodreads page (and if you aren't a member of Goodreads, join today. It's a great way to keep track of what you've read, what you want to read, and books your friends are loving. You can download to your iPhone, Kindle Fire, computer, etc.)


Happy reading ....

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Disclosure: Some of the links in the post above are affiliate links. So, if you click on the link and purchase the item, I will receive a miniscule affiliate commission. I only review things I have personally used and loved, and think you'll love too.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Free Publicity Tip: How to Hitch Your Star to Today's Headlines

Official engagement photograph of Prince William and Catherine Middleton by Mario Testino

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Now, an explanation for why Prince William is on the Amy Mac blog ...

Whether you’re a small business owner, a blogger, a photographer or a corporate professional with a dream of opening a lovely antique boutique, it is imperative to develop a publicity plan to keep your name top-of-mind with your target audience.

And while occasionally posting a snappy promo on your Facebook status is a great supplemental publicity tactic, you must take the time to develop other avenues of getting the word out about your business.

An easy way to do this is what I like to call Bandwagon Publicity. That’s right, go ahead and hitch your star to somebody else’s news wagon. Why? Because this makes an editor’s job really easy – you’ve created a new angle to a story that’s proven itself newsworthy.

Here’s a perfect example: I follow the website Flashlight Worthy Books, which publishes lists of books readers compile and vouch that the book is good enough to keep you up at night. When Prince William and Kate announced their engagement, I knew the media would be saturated with news about their impending nuptials. So I created the list “Enlightening Reads for Today's British Invasion" and submitted it to FLW for publication.

Not only is the list currently on their website (and driving traffic back to my blog), but this list has legs – FLW plans to pitch it to a media outlet where they have a contact, and I can pitch it to a few where I have contacts. 

Everybody wins.

So take a look at what your favorite news outlets (mine are listed under Daily News Reel on the blog panel) are reporting. How can you tie your product or service into today’s headlines? Think about it, and we’ll talk more about creating an effective pitch soon.

'Til Thursday --Amy Mac



Reference Materials Every Writer Needs

On Every Writer's Desk

There are a few reference books every writer - from a student to a professional - should keep on their desk. Mine were outdated, old, and in some cases not user friendly (my dictionary/thesaurus combo is in a font so tiny I developed a serious eye twitch during each and every deadline.)

Earlier this week I took advantage of the very unfortunate closing of my local Borders book store and snatched up a new Webster's Dictionary, Roget's Thesaurus and AP Stylebook at a significant discount. Yay, me (well, sorta. I am very distressed the Borders is closing. So, boo.)

If you don't have a dictionary and thesaurus circa 2010 minimum, it's time to replace. While you don't need an AP Stylebook unless you are writing for a newspaper or writing news releases, do grab a copy of The Elements of Style by Strunk and White. It will answer all those little grammar, punctuation and writing questions you have when you're writing and do not want to sound daft (I love using words I learned from Harry Potter.)

So, while you're zipping around this weekend, pop into the bookstore and grab these reference materials. You'll feel like a total smarty pants, in a good kinda way.

Happy weekend! XoXo-Amy Mac

Amazon.com & Amy Mac Giveaway Ends Today

Don't forget to tell me your favorite book here for a chance to win a $25 amazon.com gift certificate ... giveaway ends today!

Having trouble leaving a comment? Send me an email at amymacpr@gmail.com.

Amy Mac and Amazon.com

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Now that Daylight Savings Time is officially over and it gets dark at what seems like 3:45 p.m., why not cozy up with a great book? I'll even get ya started. For being a faithful reader of the Amy Mac blog, if you'll share the title of your favorite book ... and it can be a favorite book of all time or just a favorite book for right now .... you'll be entered to win a $25 Amazon.com gift certificate.

Comment, and check back on Monday, Nov. 29 (the day after the Thanksgiving holidays) to see if you're the winner!

XO--Amy Mac

Read All About It

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I've been waiting for the paper that publishes my columns to post my most recent article to their web site. They are having technical difficulties with their web site (ie, the web technician resigned and they've not replaced him yet), so I'm posting the article in its entirety here. Enjoy! (PS - If you are interested in publishing this article to your blog, newsletter or web site, just drop me a line at amymacpr@gmail.com!)

Read All About It by Amy M. Dawson

Between sporting events, mountain getaways, Halloween, and the impending holidays, time for quiet relaxation during the autumn months is hard to find. Curling up on the couch with a riveting book is, in my opinion, perfect respite from the chaos. With a book being published about every hour, I’ve got to believe there’s a great read out there for everyone.

Reading has always been one of my favorite pastimes. In grade school, I gobbled up books like a castaway at a hot-meal buffet. I loved Little Women by Louisa May Alcott so much I read all 643 pages in about five days (though I still bear minor rancor toward Ms. Alcott regarding certain events affecting Beth.)

Even a treacherous encounter with a chilling book couldn’t scare me away from reading. When I was nine, I swiped a copy of my dad’s copy of The Ghosts of Flight 401 detailing the paranormal after-effects of a 1972 plane crash. It seemed a pretty innocuous read in the daylight hours.

I read 10 pages, calculated a high probability of our house being haunted by ghosts from an aviation disaster, and slept with my bedroom lights brighter than an operating room’s for the next six months. I didn’t stop reading, but I developed an extreme aversion to bright lights and pilots with creepy eyes as a direct result of that little blip on my literary reel.

I like to think my love of reading originates from the typical Southerner’s appreciation of a well-told story. Thanks to the rich, captivating storytelling of various gifted authors, I’ve visited 1960s Mississippi through the eyes of an African-American maid, seen the horrors of war (and a flag-raising) at Iwo Jima, navigated through a raging snowstorm while descending from the summit of Mt. Everest, and landed front-row tickets to the circus during The Great Depression.

I love that reading isn’t like an Olympic sport, where unless you start training in utero, you’re behind the eight-ball. I enjoy sharing reading experiences with my kids. Once they get over their astonishment the printing press was invented prior to my birth, we find quite a bit of common ground with my grade-school self and their grade-school selves.

Reading a good book is like travelling in a time machine – either into the past, the future, or the world of make-believe. It’s an effortless method of expanding your vocabulary. A good book sharpens your imagination and breaks down barriers. A well-written story can clarify your values and broaden your horizons. It can shake the foundation of everything you’ve ever believed, help you see an opposing viewpoint with greater empathy, or just make you feel happy.

Or, it can scare the heck out of you. I looked up that ghost book on the internet and got a chill as soon as I saw the cover. Tonight, I’m reading a happy book about sunshine and daisies – and I’m sleeping with my lights on.

Amy M. Dawson is an Atlanta-based writer and public relations consultant. She writes about marketing and integrating work, family and life at amymacpr.blogspot.com.

©Amy McCormick Dawson 2010. All Rights Reserved.

On Being Bookish (Or, how you can use best seller lists as market research in moments of desperation)

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First, I should warn you I plan to talk a lot about books and reading this month. In fact, I shall officially declare this Amy Mac Reading Month. Or maybe Amy Mac Book Month. Or maybe Amy Is Procrastinating By Trying To Name A Month After Herself Month. Anywho …

Effective marketing, in its simplest form, is understanding what your target audience wants and communicating how your product fills that need. If we could take a gander at the marketing research budgets for advertising big-spenders like Apple, Amazon, and The Coca-Cola Company, I assure you we’d begin imagining the wonderful things we could do with that massive sum of money (for example, retire to a secluded beach and focus on perfecting our ability to do nearly nothing all day. But I digress….)

Most small businesses and non-profits don’t have an enormous chunk of cash to throw at learning the intricate mental workings of a 30-something stay-at-home mom who decides which detergent to buy, how much to spend at Christmas, and which type of vehicle to purchase to keep her family safe on the road.

Analyzing The New York Times Bestseller lists can be a superior way to home in on general trends. For example, a quick peek at the bestsellers for 2009 tells me:

  • We gravitate toward the inspirational (The Last Lecture)
  • We’re always searching for the edge for success in business and life (Outliers)
  • We’re examining and growing our faith (The Shack, Have a Little Faith)
  • Based on the number of zombie and vampire-related books, we like to be spooked (Pride & Prejudice and Zombies)
  • We enjoy revisiting our youth by sharing our kids’ books (Harry Potter, Twilight, Diary of a Wimpy Kid)

Pinpointing what an audience is reading and why tells you a lot about what motivates them to buy, and translating a book trend into a marketing opportunity is easier than you think. For example, if I owned a home design boutique, I would load up on inspirational quotes on wall hangings and throw pillows (the non-cheesy kind, of course), I’d lean heavily toward religious symbolism for the holiday season, and I might display a few items that provide a little retro-flashback to when my target audience was growing up.

But only after I’d cleared out all the scary vampire and zombie creatures from Halloween.

Check out what is flying off the shelves at your local bookstore and use what you learn to incorporate a few ideas into your marketing plan. You can thank me later for saving you $8 kazillion on marketing research.

Xo- Amy Mac

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