For example, my husband and I were married a few months after I started working with Gail. She gave us a lovely Williams-Sonoma egg skillet for which we had registered and added the note “For two good eggs on their happy day!” Almost fifteen years later, I still remember that message (and made eggs on that very skillet this morning!)
I still draw on the things Gail taught me all those years ago – the measurable ones (like spell check doesn’t catch all your mistakes, but cultivating an excellent eye for proofing will) and the slightly more nebulous, but equally important (like how being especially sweet to coworkers attempting to undermine you befuddles them, but often makes them putty in your capable hands.)
So, two questions: who’s the person who taught you more than any professor in a lecture hall?
And, what are you doing today to make your product or service memorable?