Everywhere you turn these days you hear about the chilly (okay, freezing) weather – from the barista at your local Starbucks to Brian Williams on the NBC Nightly News. In Atlanta we’re experiencing a long stretch of record lows, something we’ve not seen in these parts since the mid-1980s.
Small business owners take note: this is the perfect time to pitch a timely story to the media by connecting your product or service to the weather. For example, if you own a store that features knitting products, knit some toasty hats for local senior citizens and send a news release about your contribution to the community. If you’re an accountant gearing up for tax season, hold a “Cocoa and Coffee” seminar to answer basic questions from your neighbors with the angle “Banish Cold Temps and Taxes.” Send a news release to your local reporter regarding why it’s the perfect time to organize your taxes, and you’ve got a great story hook on your (cold) hands.
In the meantime, I am looking forward to the days I can prompt those of you who sell flip-flops, beach bags and frozen margarita machines with a weather-related story.