Wanna be on the Oprah Winfrey show? In a national magazine? A cool how-to show? It may be just a click away. Two of my good friends (and DIY marketers) are using the Internet as a way to land major national press. Here’s their secret:Staci Jacobi of Gables and Gates Realty in Knoxville, Tenn. landed a prime placement as an expert real estate agent on HGTV’s “My House is Worth What?” How, you ask? She simply went to http://www.hgtv.com/, where the producers list their needs for experts and others to appear on shows. She checked back regularly, and when they needed a real estate agent in her area, she sent in a tape, and her darling personality and savvy real-estate know-how landed her the gig.
Meredith Mallon, founder of Trendy Togs, an upscale children’s Internet boutique, is in the running for Cookie Magazine’s Annual Reader’s Choice for online shopping. By keeping these sorts of contests on her radar, Meredith may get a terrific placement in a national parenting magazine (full of reader moms who dress their kids in trendy, gorgeous clothes). Vote for Trendy Togs now by clicking on this link and choosing the online category.
Here’s the point: you don’t need a pricey public relations firm to increase your sales through publicity. You can do that yourself by keeping tabs on your favorite media outlets on the web – and who better than you to passionately sell your product?
All publicity is good, except an obituary notice.-Brendan Behan
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